I bought that ‘pro-age’ lipstick you’ve seen all over social media: Color the World; here’s my review

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Color the World lipstick

Photo via Color the WorldWhen Instagram’s algorithm fed me Color the World lipstick, it knew what it was doing. Obviously it knows I’m over 50 and that I’ve purchased other makeup and weirdly-seamed velvet socks and that reusable wax food-wrap stuff through the social media service. It doesn’t know my varying degrees of satisfaction with each, but I don’t think it cares.  

Many things about the Color the Wold ad drew me in, not the least of which was the do-gooder angle. Each shade is associated with a specific cause, from combating anxiety and depression to ‘books for Africa’ to brain injury to sea turtles. Then there was the recyclable paper dispensers, the focus on older women, plus the product is vegan and hand-poured. 

I also really loved the color as it appeared in the ad. It reminded me of MAC’s Twig (formerly known as Twiggy) that I wore back in the day, but with the increased amount of pink I’d always wished for. To top it all off, a discount was offered, so, attempting to reign in my impulses, I purchased a single tube in the Flawless color. 

Color the world lipstick

Strong Women Pack, $43, down from $63

When it arrived in the mail, my 7-year-old daughter opened the package and unbeknownst to me ran outside to play apparently thinking it was for her, or that it was O.K. for her to play with it, or she was just hoping I wouldn’t notice. Who knows what goes on in that kid’s brain. When I finally got my hands on it, the lipstick was broken off at the base and nowhere to be found. 

There was a tiny amount of product in the recessed area where the lipstick attaches to the dispenser, which I scooped out with my fingernail and smeared on my lips. I liked the color and consistency enough to continue with that struggle for the next week. When there was no more to be scraped, and after a stern conversation with my daughter about not opening my packages, I ordered another tube of Flawless, again at the $14 price. 

The ability to simply apply the lipstick from the tube instead of digging it out with my fingernail felt luxurious. I also continued to enjoy the color. I find it very moisturizing, but not so slippery that it moves around and ends up in the creases around my lips. It’s pleasantly shiny, I find, and I’ve received many compliments on the color. 

It’s definitely not a long-wearing stain, but it does last long enough to keep me satisfied, and it does slightly stain my lips so that after I eat a hint of color remains. And it doesn’t dry out my lips, which every single other lipstick I’ve ever worn totally does. Even gloss does that, why?

Anyway, I ordered another color, Independent, which has a bit more purple than Flawless. I’m loving that one enough that I’m currently poised with the Neutrals Bundle, which is marked down 30 percent, in my cart. 

I found some quite negative reviews on Makeup Alley, and to be honest I was surprised! It scores just 2.1 out of 5. Most of the complaints seem to be about the colors. 

I will say that both the Flawless and Independent shades seems to appear brighter outside. The Color the World website also has a color guide you might want to check out if you are tempted to buy. Check it out and let us know how you make out if you try it!

P.S. This post is not sponsored, and I did not receive free product.


  1. Maggie
    February 22, 2021 / 11:10 am

    Your review was great! I have spent the last 2 hours to order a lipstick. It accepts Pay Pal but wanted the number! I’ve had it for years and I don’t know the p/w. So I was going to use visa – same problem so I am done with Color My World, anything.

  2. Cora Nash
    March 18, 2021 / 9:16 pm

    where do I buy this product

  3. Cora Nash
    March 18, 2021 / 9:17 pm

    where do I buy this products

    April 3, 2021 / 4:24 am

    I am of a darker shade skin color. I receive a variety of pink shades. I repeat I am of darker skin color. I called the company as requested. I was informed that they had no darker colors that would fit my skin color. I was promised darker shades as I suggested. I informed the company that we of darker skin color would by a product that would fit our skin color if they had them. The company is advertising darker shades now. I called the company. I was informed that they do not do trade in. I also explained the promise I was given by email and verbally. I was informed that I would have to buy them outright once again. Well not in this lifetime.

  5. Linda
    April 27, 2021 / 11:02 am

    So glad you liked your purchase. However, I had a totally different reaction to my latest purchase. The color & texture are terrible! I wish I could either exchange or get a refund! But I can’t seem to find anything about returns!

  6. Patricia Moore
    May 23, 2021 / 8:15 pm

    I love the lipstick. I have gotten it in several colors. Some I would not order again because the color is not quite right for me. But this can be said about most things you order online where color is involved. I will not be using any other lipsticks. This lipstick feels great, the color lasts and it doesn’t feather like other lipsticks.

  7. Betty
    June 24, 2021 / 7:02 pm

    Why has the price for three lipsticks gone from $43.00 to $93.00? Sorry I won’t be getting them again.

  8. F. Miller
    July 8, 2021 / 1:37 pm

    I purchased this lipstick from Facebook posts and reviews which I do not ordinarily do but decided to try. Ordered the color Foxy which I thought was more neutral with a hint of pink , but when I received it, it was way too pink for me. I love the color pink but not this one. So I asked about getting another replacement which I was told would not happen. Then they offered $3.00 off a higher price than I paid originally. What??? So I asked for the original sales price to try another color and they would not do that. Needless to say I will never purchase anything else from them. I wanted to give this review because of the poor customer service. Need to have some provision to assist customers that have issues. . It’s difficult to pick a color from a picture. Lesson learned. Think twice before you order. Not a good idea.

  9. Ginger
    October 5, 2021 / 2:31 pm

    I love the stuff!! Moisturizing and creamy, but not to the point it’s bleeds off your lips. My favorite color is empowered. A neutral with some pink/mauve tones. I’ve bought several tubes. I will agree with color issues. Several tubes have been passed along to friends and family that liked colors I didn’t.

  10. ME
    November 17, 2021 / 1:41 pm

    Almost everything I’ve tried from them is great. They have tons of choices , and new colors often.

  11. Carol Freeman
    December 9, 2021 / 2:50 am

    I have been using Dreamer for two years – and I love it!

  12. Bonnie I.
    February 3, 2022 / 1:08 pm

    I have liked the lipsticks a lot, I often mix them, using Chocolate Mousse to darken other colors to work with my olive skin tone. I purchased quite a few colors. The only issue I have had is that Chocolate Mousse seems to dry out in the cardboard tube, but Color the World replaced them the first time I complained. I think it would be better if they coated the tube with a film to stop the drying effect that the air appears to cause. They originally had free shipping, now there is a $75 minimum which I don’t like.

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