Photo via Color the WorldWhen Instagram’s algorithm fed me Color the World lipstick, it knew what it was doing. Obviously it knows I’m over 50 and that I’ve purchased other makeup and weirdly-seamed velvet socks and that reusable wax food-wrap stuff through the social media service. It doesn’t know my varying degrees of satisfaction with each, but I don’t think it cares.
Many things about the Color the Wold ad drew me in, not the least of which was the do-gooder angle. Each shade is associated with a specific cause, from combating anxiety and depression to ‘books for Africa’ to brain injury to sea turtles. Then there was the recyclable paper dispensers, the focus on older women, plus the product is vegan and hand-poured.
I also really loved the color as it appeared in the ad. It reminded me of MAC’s Twig (formerly known as Twiggy) that I wore back in the day, but with the increased amount of pink I’d always wished for. To top it all off, a discount was offered, so, attempting to reign in my impulses, I purchased a single tube in the Flawless color.
When it arrived in the mail, my 7-year-old daughter opened the package and unbeknownst to me ran outside to play apparently thinking it was for her, or that it was O.K. for her to play with it, or she was just hoping I wouldn’t notice. Who knows what goes on in that kid’s brain. When I finally got my hands on it, the lipstick was broken off at the base and nowhere to be found.
There was a tiny amount of product in the recessed area where the lipstick attaches to the dispenser, which I scooped out with my fingernail and smeared on my lips. I liked the color and consistency enough to continue with that struggle for the next week. When there was no more to be scraped, and after a stern conversation with my daughter about not opening my packages, I ordered another tube of Flawless, again at the $14 price.
The ability to simply apply the lipstick from the tube instead of digging it out with my fingernail felt luxurious. I also continued to enjoy the color. I find it very moisturizing, but not so slippery that it moves around and ends up in the creases around my lips. It’s pleasantly shiny, I find, and I’ve received many compliments on the color.
It’s definitely not a long-wearing stain, but it does last long enough to keep me satisfied, and it does slightly stain my lips so that after I eat a hint of color remains. And it doesn’t dry out my lips, which every single other lipstick I’ve ever worn totally does. Even gloss does that, why?
Anyway, I ordered another color, Independent, which has a bit more purple than Flawless. I’m loving that one enough that I’m currently poised with the Neutrals Bundle, which is marked down 30 percent, in my cart.
I found some quite negative reviews on Makeup Alley, and to be honest I was surprised! It scores just 2.1 out of 5. Most of the complaints seem to be about the colors.
I will say that both the Flawless and Independent shades seems to appear brighter outside. The Color the World website also has a color guide you might want to check out if you are tempted to buy. Check it out and let us know how you make out if you try it!
P.S. This post is not sponsored, and I did not receive free product.